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Brandless Identity

Posted by on 26th Jan 2008 Design & Coding 4 comments

snickers2.jpgBranding is more then just a logo, it’s the entire package. You might recognize Derek Stroup’s work illustrating this in food packaging with the logo removed. Shape, colour, texture, and other things work in harmony and support the brand, making the packaging recognizable even without the logo.

Your blog should be no different. Without the logo is the site still recognizable as being your brand, or does it begin to blend in with all the other blogs out there? Do the subtle visual elements engender a relationship with your brand, or just whatever might be on the page regardless of your brand?

John Leschinski is the creative director and founder of Leschinski Design. John's skill and talent is sought after by large and small companies and organizations, both local to the Rainy River district, London Ontario, and globaly. His experience and knowledge are also used in classrooms to groom the next generation of web developers and business seminars discussing e-commerce and the value of good design.

4 comments - Leave a reply
  • Posted by m07 on 26th Jan 2008

    you are right branding simply doesnt mean logo.it is your blog as a whole package and the way you present it.

  • Posted by Sapan Behar on 26th Jan 2008

    Branding should also be consistent. Every promotional material should have the same picture, logo, layout etc. People will recognize your "brand" in just a glance.