Your 2008 Blog Marketing Plan – plan for success

With 2008 well underway, it’s time to create your blog marketing plan for 2008.

Your marketing plan doesn’t need to be complex – you can create it on an index card if you wish. However, you do need to create one. The more effort you put into marketing your blog, the more traffic you will get.

The promotional activities you include in your marketing plan are up to you. If your blog is new, then forget about paid advertising in the short term. Wait until your blog’s generating revenue; at that stage, you’ll have more content on your blog and your advertising spend will generate a bigger ROI (Return on Investment).

Activities you could consider for your blog marketing plan for 2008:

1. Advertising – advertising is a must for an established blog

For an established blog, advertising is a must. It’s difficult to extend your reach without paid advertising.

2. Press releases: turn your best posts into press releases

Press releases are another must, and they’re just as useful for a new blog as they are for an established one.

Online press releases have this major benefit: they get your blog into Google News.

3. Article marketing with a twist – still useful

Unfortunately article marketing is not as effective as it used to be. Article directories are jammed with junk articles, which can make your articles look junky by association.

Instead of posting to article directories, approach fellow bloggers and offer to write guest posts.

This is still article marketing, but you control the neighborhood in which your articles appear, and this is a good thing.

4. Mini-me blogs on Blogger or similar

It’s time for your blog to breed. Consider a couple of “mini-me” blogs on Blogger or similar. While these are blogs in their own right, they also act as conduits leading Web surfers to your major blog.

Your mini-me blogs should be related to your primary blog, while focusing on a slightly different area.

For example, let’s say your primary blog is a cooking blog. Your mini-me blogs could be on cooking for diets, vegetarian cooking, slow cooking, etc.

Tip: if you’re a solo blogger, the mini-me concept can lead to spreading yourself too thin: remember that your mini-me blogs are marketing tools. Avoid using them as spam, but do focus the major of your available time on your primary blog.

5. Tweet, tweet on Twitter: micro-blogging as marketing

Create micro blogs on the micro-blogging sites: Twitter and Jaiku. You can develop a following for your blog on these micro-blogging sites.

Micro-blogging is an extension of your mini-me blogs; they’re useful to get attention for your primary blog.

Your marketing activities can be as varied as you choose. However, do create a marketing plan, and write down what you’ll be doing and when.

Marketing your blog is a lot of fun, and if you follow through, you’ll be amazed at the amount of traffic your marketing plan has brought you by the end of 2008.

Written by angela from Blogging For Dollars
Posted on January 16th, 2008 and filed under Promote your blog
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