I’ve been reading a lot of diatribes against Digg lately. I’m not much of a fan myself, to be honest. I think too many bloggers write for Digg rather than their readers, but that’s not what this is about. This week it was further cemented in my mind that Digg isn’t necessary for traffic building.
Let me explain.
A few days ago, I posted 45 Things You Can Learn for Free Online at Simply Thrifty. I didn’t ask for anyone to Stumble or Digg the piece because I didn’t write it to be linkbait. I wrote the piece to highlight some great tutorials on the Internet. Then I went to bed.
The next morning as I was checking my stats I noticed a significant increase in readership – a couple of thousand visitors. Someone or lots of someones Stumbled my article. Further inspection noted a little Digg traffic. At 8:00 AM the piece had 30 Diggs, I gave it a little push and it made it to about 65 Diggs before it died in bural. No big deal, Digg wasn’t really my goal and while I appreciate one of my readers liking it enough to submit the post, it didn’t upset me that I didn’t get hundreds of Diggs. But that’s not what this is about either.
The next morning I checked my stats and noticed a HUGE surge in traffic, about 15,000 new visitors. Could this be from Digg? Further inspection revealed my traffic was coming from Stumble Upon, del.icio.us, Meta Filter, Scobleizer and too many blogs and websites to mention. I even received more Twitter traffic than Digg traffic. All in all, Digg sent about 75 visitors my way. Now, I’m not one to complain about new traffic, but when you compare Digg’s 75 to Stumble Upon’s thousands, you can see where I’m going with this.
For me, it’s more important to receive traffic that will keep coming back than a one or two day spike from Digg. It’s more important that my readers appreciate my writing enough to share it with others than to send a note around asking everyone to Digg me. The way to go about this is to write good content. Give people something to talk about and enjoy and they’ll return the favor in kind.
Who needs Digg?