Making money out of blogging is a hot topic. Eventually you will also land up on topics on how to make money online and the different advertising options you can use to make money online.
I am not a blogger who talks about making money online, I am someone who talks about making your technology life better. So why am I talking about making money online?
Well I am trying to confuse you like many of the blogs that confuse me with advertisements I do not want to see and which are no where related to what I was actually looking for. Without naming anyone I would want to say that there are sleazy advertising options which only want to hassle users and stop you from making money online.
I will list the three things that annoys me to an extent that I simply click the close button (which further still annoys me keep reading), there may be millions of other people who are like me and 100s or 1000s of them may visit your blog and then never visit it again because you used the wrong advertising option.
There is a strong reason why every browser comes with a Popup blocker. The reason is that many people do not want to see the a window popup without their authorization. When you choose a advertising platform that has popup you have to understand that at least 50-75% of the users who visit you have popup blockers installed.
Out of them 10-15% know why they came to your site and at least 1-2% of them are regular readers. Every time a popup is blocked there is a notification to the users about it. If even 60% of the users hate popup advertisements you would end up with a lot lesser regular reader base.
Don’t worry about the math I put in above those are just speculations but the most important point I wanted to put forth to you was that popup advertisements are annoying and takes user attention away. Using popup advertisements only distract users from what they originally came to look at. Whether you want to gain new readers or want to show them stupid advertisements in another window is your own choice.
Pop Under Ads
As if popup ads were not enough some advertisers add pop under ads to your sites. Now you may wonder what is pop under? Well these are ads that popup when someone closes your site or sleazily load up in a unfocused window a user never authorized to open.
Imagine this that you are visiting a site and after reading it you click the close button to move away to your regular work and out comes another window with a useless ad about some product I would never use in my lifetime.
The impression about your site goes for a toss because the user would relate that ad to your site and say that hey why am I being shown ads when I don’t want to.
Full Page Advertisements
Ever wondered why a user came to your site? Not to view something that covers what he came in the first place. Full page advertisements is one thing you should definitely avoid on your site, not only do they obscure what they want to look at they are also highly irrelevant.
To top it they slow down the user’s browser and your original content. I use Firefox and hate full page ads as not only does it slow down my browsing experience it also tends to slow down the browser.
There is also no way to block the ads until the full ad is loaded which takes forever. So should I wait for your full page advertisement to load or simply use the close button to move on to another site?
The things I spoke about does not mean that you should not advertise on your blog. It is just a suggestion for you to avoid advertisements that annoy the users and take their attention away from what they actually came looking for.
When your blog displays such advertisements it does not mean that you are at fault, it means that the advertiser or advertising platform you have chosen is wrong. I want to advise you that whenever you choose any new advertisers you should check if they use any of these means to show advertising to your readers.
If they do, check out if they have any options to disable them. If they don’t then you have to make a decision to either stick with them or your readers. You may find that many readers think like me and will ditch your site altogether when your site wastes their time. The decision is yours after all.
If you think that what I said is wrong you can definitely slam me in your comments. You may need to register to comment though but your thoughts more important to us and registration takes less than a minute. So send me your opinions through the comments form and I will try and reply to them.