Logo Development

Here is a step by step on the process I use to create a logo for a client, so that you can see what goes into the creative process.

For this client I needed to create a logo to get a better feel for how exactly I wanted to present the website. The original logo was replaced by the logo I created in the development of the website with a cleaner style. However the client retained the old logo in the end.

One of the things I did when I first started in the industry was to rebel against most of the “process” and ideas that steamed from there, such as sketching. I can’t draw, and I hated the idea of putting anything to paper, I hate writing with pen and paper everything about it. But it’s essential to include sketching in the design process, and despite my distaste for it, it’s improved my work.I sketched out a bunch of different ideas revolving around the current logo, the welders mask and fire specifically. After that I scanned it in and started translating it into vectors in Corel Draw.

My first batch with the welders mask left something to be desired, but the icon on the mask had potential. From there I put together a variety of configurations of the diamond and fire icon, and then proceed into the typography phase.

Now when choosing the initial type for the logo I was drawn to more classic serif typefaces that jewelry stores commonly use. But after a number of versions I decided a cleaner simpler type was much better, more modern, but still upheld the notion of class and luxury.

And here is the final solution I came up with.

Written by John Leschinski from Leschinski Design
Posted on December 1st, 2007 and filed under Design & Coding
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