Shady Services and Faking Social Proof

Recently there have been a lot of subscriber count inflating scams going around. It seems people are so desperate to boost their perceived value they are willing to display artificial numbers to get it.

Yes, subscriber counts do offer social proof and provide a perception of quality, but they are not a replacement for real authority and valuable content! Certainly not worth paying a dollar per fake subscriber like some services are charging.

If you are considering any of these shady count boosting scams, consider:

  • What will the brand new subscriber, taken in by the fake social proof think when they read your content?
  • Inflating your subscriber count to get a better sale price? What will the buyer say when they find none of the subscribers are active?
  • Don’t you think that people look for other signs of proof? A high subscriber count on a lousy blog is like a hobo wearing a Rolex

The value comes from the number of people who are ready and willing to read your content every day. If you are just showing a false number, why pay for it? Just create your own feedburner graphic.

Believe me, 100 loyal subscribers is far more worthwhile than 10k fake subscribers, even taking into account social proof.

Keep adding valuable content and promote it ethically. Network your niche and ensure your theme is setup to promote your subscription options. Let the subscribers come naturally because you provide value and they will stick around and bring friends 🙂


Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


  1. Matt Jones November 16, 2007
  2. Kevin November 16, 2007
  3. Chris Garrett November 16, 2007
  4. Andy Boyd November 17, 2007
  5. Chris Garrett November 17, 2007