Content Management: How Many Posts Does Your Blog Need?

As a blogger, you’re a Web publisher, and a profitable blog can be small publication, rather than a large one. I’ve got one blog which has 13 posts, and makes more money than blogs which have hundreds of posts.

Got an Idea? Get a Blog

The major benefit of blogging is that a blog is an instant Web publishing tool. If you have an idea for a Web site which sounds profitable, you can publish a blog as quickly as you can type. Add a few more blog posts and some advertising, get some links pointing to the blog, and let the blog find its own level online.

Some ideas will flounder, but some will show promise. If a new blog gets attention, you can quickly move it to the top of your blogging schedule. Or, you may find that you’ve covered all the the information you need to cover in ten or 20 posts.

Some new bloggers become blogging dynamos on their one and only blog. However, when you’re blogging, more posts to a single blog is not necessarily better, although posting daily is essential if an area is highly competitive.

I call my small niche blogs “drive-by blogs”, because I spend just a few hours setting them up and publishing to them, and some are very profitable.

Get Started Drive-by Blogging

Here’s a process which works for me when I’m setting up a new blog. It’s fast and simple.

Step 1. When I get an idea for a new blog, I do some keyword research. I’m happy if the main keywords for the topic I’m considering get from 100 to 500 searches a day.

Step 2. I check out the competition, to see what areas of the topic other sites are covering, and also how the sites are monetized.

Step 3. I buy a domain name. Often, I buy a domain name even before I do the keyword research - at $10 a year, a good domain name is gold.

Step 4. I set up the blog, and post to it several times over the next month.

Step 5. I write several articles on the blog’s topic, and post them to article directories, to get some links pointing to the blog.

Step 6. I monetize the blog with AdSense and perhaps an affiliate product or two if it’s appropriate.

Step 7. I create a task in my calendar for a couple of months ahead, to check whether the blog has been indexed by the major searched engines, and what traffic the blog is getting. Of course, if the blog is making an income for me, I’ll be aware of that already.

My drive-by blogs work for me. A blog doesn’t need thousands of posts to make an income for you. A blog with a few posts can be profitable.

So if you’ve been putting off blogging because you can’t face all that writing, try creating smaller blogs. You may be surprised at the results.