YOUR OWN PLAN FOR ONLINE SUCCESS
Every blog site in the internet world has it’s own strengths and weaknesses. Your blog site is no different. The right choices you make concerning the promotional campaign for your own site can vary wildly from the kind of campaign that your web competition is waging right now.
You can begin your online promotional campaign from at least five of these successful website marketing techniques that you can then conform to your exact promotional needs before beginning your next big promotional push.
1. WRITE YOUR OWN EZINE AND PUBLISH IT YOURSELF
When you put all of your most entertaining and content-heavy blogs together in one newsletter and add some clever graphical touches to the main heading page, what you are actually doing is starting an Ezine newsletter that is perfect for generating more return site visitors. Make sure that the ezine newsletter is all about your main topics your web pages contain for this successful website marketing technique to really work well for you. If your Ezine does not include content specific to your main website, then most of your customers will not ever read it.
2 START AN SEO CAMPAIGN AND NEVER STOP!
A great SEO (search engine optimization) campaign always includes rewriting your web page content for a higher impact of keyword placement, a re-design of your home pages for a better usage of alt tags and meta tags as well as including better graphics images for a much higher Google page ranking.
3 SEND POSTCARDS AND E-MAIL MESSAGES TO YOUR WEB VIEWERS
Recall and conversion rates will triple when you send out interesting postcards and e-mail messages informing those web viewers who subscribe to your web site that you have new content or new site articles that they should come back and read ASAP.
4 START A PODCAST
A great way to verbally communicate with your web readers is to start an MP3 podcast that is attached to your main web page. There are a lot of websites that will offer a free podcast service if you sign up with them and give them some needed site exposure by attaching their website’s URL to the MP3 device that is streaming your podcast. Just make sure your podcast is professionally recorded and that it offers relevant content that your web visitors will enjoy hearing.
5 CREATE A DAILY SURVEY
By including a survey in one of your main site pages, you will have a much better grasp on what your site visitors want from your web page content than you ever did before. You need to give them a reward when they are finished taking the survey so they will have a reason to complete it. Give them a free sample or a discount on their next order to ensure that this successful website marketing tool will work best for you.
6 START SUBMITTING YOUR SITE TO A VARIETY OF SMALLER SITE DIRECTORIES
A site directory is a way for your future customers to find you in a more specific way than if they just entered a keyword into Google, for instance. There are plenty of site directories that need new sites to spotlight based on what categories they need to fill right away, so make sure you locate the best directory for your main site’s category as well.
Because the blog universe is growing by leaps and bounds every damn day, you have to keep pushing your blog on readers who do not know you exist every single day to keep up with your competition. Stick to a promotional schedule every week so you can get the amount of huge viewers to your site that you know you really deserve.













Shawna | November 12th, 2007 at 7:19 pm #
Thanks for the tips! I think we have like 2 readers on our blog, myself and my husband.
Yvonne Best | November 13th, 2007 at 1:40 am #
:roll:This all sounds really great. As a matter of fact I use just about all five of these suggestions, but no feedback from my visitors
Guess I’ll start at square one and try it again.
Thanks for the info.
YaVon
Best3Concepts
Will Kalif | November 13th, 2007 at 6:16 am #
Outstanding advice and it clearly shows that you can’t just be a good writer or blogger to be successful. You have to master and use a whole set of tools beyond the writing.
Sara | November 13th, 2007 at 3:19 pm #
Great tips, Rob.
I have always used a regular email format for my ezines. In order to incorporate graphics and other cool elements, do you write in HTML or something else? Would you use an email program to compose or do you use something else? I’m trying to utilize my list a bit better and I think this may be the way to do it.
Thanks!
Sara
Rob Mead (Post Author) | November 14th, 2007 at 2:30 pm #
Sara-
I would use an HTML email service for what you are trying to deliver to your web audience. It has to be in HTML for you to incorporate killer graphic images and other effects in your email messages to your readers. Just type in “graphics email program” into Google to see what comes up. Keep the email software cheap enough for your budget but make sure the software gives you the most exciting graphics for your cash.
Sara Christensen | November 14th, 2007 at 3:59 pm #
Rob,
Thanks for the great idea. Now if I can just stick to a mailing schedule I just might be able to maintain a decent list. =)
Sara
Omni | May 26th, 2008 at 11:29 am #
I am planning to start a blog on our website and this is very informative.