For some people, learning about SEO means refining skills they already have. If you are new to blogging or Web writing, or perhaps an old hand but one who never thought about SEO, here is some very basic essentials you should, and must, know. Here are all the questions about SEO you always wanted to know, but were too embarassed to ask your blogroll buddies.
SEO stands for search-engine optimization. Basically, optimizing your site means you make it friendly to search engines so they think it’s really cool and they tell others it’s really cool. They do that by showing it very high when someone searches for key phrases related to your site.
You don’t, if you don’t want people to read your stuff. If you do, you should really learn about it. If you never think about SEO, you might get lucky and happen to be optimized by chance. But if you have a blog on photography, you want people who search for key terms related to photography to find you.
There are plenty of companies who charge a lot for SEO services. For many people, there are just a few key steps to get your mind thinking a little more like a search engine. Before you write content, think about this:
There are really a few simple steps to writing your first optimized page. This isn’t sophisticated, and doesn’t get into subtle nuances. But if you follow these basic tips, you will be taking the first steps to writing content for search engines as well as people.
There are other ways to optimize a page and a site, but this is a great foundation with some of the most basic SEO tactics. Work a little with these methods, and see if it impacts your traffic. From there, keep posted on SEO tips and news by reading sites like this one.
I have experience writing for the Web since the early 1990s, and I have been writing for SEO for several years. I am the operator of Type-A Mom, Foodie Mama, and momShare, a social bookmarking site for moms. I write for several other sites including the France Travel site for About.com, the Family Travel site at Suite101.com, Transitions Abroad, and the Well Fed Network.