There is nothing more fulfilling for a blogger than knowing that a lot of people care about what he writes. A high subscriber count is what most boggers are after, because it gives the most accurate estimate of how many people are interested in their content.
If you are one of the bloggers who has stuck at certain level and your subscriber count has not moved for ages, here are 5 reasons why this is happening to you.
1. You don’t link out too often
One of the things that differentiates blogs from usual sites is that bloggers are generous in linking out to other bloggers. This is what sets the blogosphere apart from the rest of the WWW, and helps us grow to the levels a normal web site can only dream of.
Link to big and small blogs from within your posts often. This not only impresses your existing and potential readers with your knowledge about your niche, but also opens up new doors to success. The more you link to others, the more you’ll be linked to, and the more new readers will find you.
2. Your topic is too strict
I started off Blogging Bits as a blog about blogging, but soon realized that 1) there are already too many blogs about blogging, and 2) there is not much that can be said about blogging alone. So, I expanded my topic and added design and productivity to the list of the topics I cover. I have seen great success with this strategy so far, and have found many new readers who care about these new topics.
Your niche may also be too saturated, or too small. So, to reach out to the new coterie of readers, you’ll have to cover other topics similar to your current topic. This’ll be easier than you think, because, if you are like other bloggers, you already read quite a bit of such material that is related to your current niche. It’s only a matter of embracing it to your own set of topics.
3. You don’t write on other blogs
Guest blogging is a great way to find new audience in your niche. Offering great content to established and most-read blogs in your niche will let you present yourself to an existing group of willing subscribers. The benefits of guest blogging are too great to be ignored.
4. You don’t strategize
Blogging on whim are ya? No good. You can meet success only if you know that you want to get there. Laying down small goals and figuring out ways to reach those goals will inspire you with new zest for success.
Let yourself know that you want to gain ‘n’ number of subscribers this month, and set down possible ways to do that. Guest blogging, link baiting, offering unique content etc., are a few of many possible ways to attract more subscribers to your blog.
5. You have a terrible design
If you do everything right but have a terrible and cluttered design, nobody will wish to come back to your humble place.
Use a minimalistic and easy to navigate design, remove any and all elements that mean something to you but don’t serve any useful function, move the subscription link above the scroll, and declutter your blog mercilessly. Trust me, you’ll only increase your chances of holding your visitors’ attention longer than 5 seconds.
What strategy will you recommend for gaining more subscribers? And what has worked for you on your blog?