The Basics of the Basics

Returning to Basics Always Works

You can always cover the basics for whatever it is you blog about. Here’s why returning to basics always works:

• People who have been involved in a field for a while lose sight of the basics, and will often appreciate the reminder.
• Readers who are new will appreciate posts on the basics for obvious reasons, but…
• Posting on the basics helps to attract new readers as well, because the basics are what they’re looking for.
• You can speak from your own experience, which enhances the perception of your expertise and authority.
• You will never run out of material.

Points to Remember When Covering the Basics

• Don’t assume, but don’t insult, either: be friendly but don’t talk down.
• Explain terminology and acronyms.
• Keep it short and sweet.
• Relate experience, but don’t be over-opinionated.
• Provide resources specifically for beginners.
• If steps need to be done in a particular order, use numbered lists, not bulleted lists.
• Mention something about the basics that experienced people tend to forget.
• In posts about the basics, take advantage of the opportunity to heavily link to your own content.

Returning to the basics on your blog will also help to clarify your own thinking and understanding about your subject. Other bloggers in the same field who are new will link to you. Remember to point out that you become advanced by mastering the basics.

So, basically, that’s it!

What are your tips for doing well with the basics on your blog?

Written by Michael Martine from Michael Martine
Posted on October 11th, 2007 and filed under Blogging
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