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Link to a blog : Will they link back?

Posted by on 10th Oct 2007 | 8 comments

There are a lot of reasons why we link to other blogs in our posts. Most of the time we link to a blog or blog post because it is relevant to the post we are writing however sometimes we will link to more popular blogs just so that they will sit up and take notice of our own blog.

Although I don’t encourage anyone to only link to blogs which link back to you, you should be aware of how likely a blog is to link back to you when you link to a post, particularly if there are similar blog posts from other blogs which you could link to instead. For example, if you are writing about a new mp3 player and it has been reviewed at 4 other blogs but you only want to link to one of them in your post, which review would you link to? If we assume that the 4 reviews are of equal quality then the answer is simple, you should link to the review on the blog which is most likely to link back to you.

Will they link back?

One of the first things you should look into is whether the blog allows pingbacks on their blog posts. There are many blogs who do not list pingbacks to posts so you should check some other posts on the blog to see if a link to them will generate a pingback.

Of course, aside from pingbacks, the main thing you want to know is whether the blog is likely to link back to you in their future posts. Pingbacks can be a good source of traffic however it’s obviously better to have your blog linked in the heart of a post instead of a pingback as they can are usually lost amongst the posts comments.

Here are some important points to consider…

  • Bloggers are more than likely to link back if your blog is in the same niche as theirs (ie. same topic).
  • You increase the chances of getting linked in the blog if you link to them in one of your posts and you actively comment on their site. A lot of the time larger blogs do not link back to you because they don’t want to, it’s because they didn’t know you or your blog existed. Increase your chances of being linked by taking part in their blog discussions.
  • You are less likely to get a link back from multi author blogs. This is usually true when the site owner is not an author. This is because a lot of large multi author blogs have no input from the actual owner ie. the person who is doing marketing, checking pingbacks etc does not actually write on the site. On the other side of the coin, with a site such as this, the blog authors may not link back to you in their upcoming posts simply because they didn’t know you linked to them (again, because the owner is checking pingbacks etc, not the authors).
  • If you refer to a blog in one of your posts, you can increase the chance of them linking back to you by sending them a quick email and asking if they would like to read your post and give their opinion in the comments.
  • Put bluntly, some blogs are stingy with links and don’t link out that often so don’t get too annoyed if you don’t see many links back to you.
  • Blogs with a similar level of traffic and subscribers are more likely to link back to you than the dominant blogs in your niche. Newer blogs and blogs with less traffic and subscribers as you are even more likely to link to you.

Overview

I urge you all to link to relevant articles in your posts however it is worthwhile remembering which blogs are likely to link back. Organic linking is an important part of getting traffic to your site, both for making a name for yourself and improving your presence in the search engines therefore you should do your best to encourage links to your blog.

What is your favourite technique for encouraging links back to your blog? :)


Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and Google+.

8 comments - Leave a reply
  • Posted by KC TAN on 10th Oct 2007

    I always write honest testimonials for blogs that I find them useful to share and this technique works wonder :) My most recent backlink is from SmashingMagazine.com where they linked back to one of my post commenting on them :smile:

  • Posted by Garry Conn on 10th Oct 2007

    Nice article Kevin. One thing that I like to do is provide direct links to other external posts that will expand on something only touched on in my post.

  • Posted by Kevin on 10th Oct 2007

    KC – congrats on getting featured on SmashingMagazine.com, did you see a good boost of traffic because of it?

    Garry – That's a good habit to get into. :)

  • Posted by Frank C on 10th Oct 2007

    My policy on my new "all-purpose" blog is that if you leave a comment with your website link, I'll link back to your site in a follow up post (provided it isn't a 'bad neighborhood').

    On my software development blog most people I link to don't allow pingbacks and are almost in comment shutdown isolation mode due to the amount of comment spam around these days. I still link to them anyway though. I don't worry so much about them linking back. I just assume that if you give enough you'll get in return, although it may not be from the same source.

  • Posted by Guillermo on 10th Oct 2007

    So Kevin finally thinks we must linkback no matter what, because after all we will get the traffic. Sounds fair. What I will not do is linking a weblog because the author wants me to do so and in exchange he does not link back to me! Oh No!

  • Posted by Kevin on 10th Oct 2007

    So Kevin finally thinks we must linkback no matter what, because after all we will get the traffic

    Can you clarify what you mean by this? :)

  • Posted by Steven Bradley on 11th Oct 2007

    Kevin when I link out I always think first of my readers and whether or not I think some will find the page on the other end of the link useful. At the same time I observe what happens after. Did I get a link back? Did the blogger I linked to stop by for a visit?

    When someone links to me I always pay attention. For example you linked to one of my posts in your last link roundup. That link led me here and I've now subscribed and because I'm reading I'll end up linking back to you more often.

  • Posted by billy on 18th Aug 2008

    Thanks for the insight Kevin. I started my blog about 3 months ago and since I'm new I try many different technics to link with other sites. I do find that a lot of blogs won't even reply. Thanks again and I'll keep on blogging.