There are a lot of reasons why we link to other blogs in our posts. Most of the time we link to a blog or blog post because it is relevant to the post we are writing however sometimes we will link to more popular blogs just so that they will sit up and take notice of our own blog.
Although I don’t encourage anyone to only link to blogs which link back to you, you should be aware of how likely a blog is to link back to you when you link to a post, particularly if there are similar blog posts from other blogs which you could link to instead. For example, if you are writing about a new mp3 player and it has been reviewed at 4 other blogs but you only want to link to one of them in your post, which review would you link to? If we assume that the 4 reviews are of equal quality then the answer is simple, you should link to the review on the blog which is most likely to link back to you.
Will they link back?
One of the first things you should look into is whether the blog allows pingbacks on their blog posts. There are many blogs who do not list pingbacks to posts so you should check some other posts on the blog to see if a link to them will generate a pingback.
Of course, aside from pingbacks, the main thing you want to know is whether the blog is likely to link back to you in their future posts. Pingbacks can be a good source of traffic however it’s obviously better to have your blog linked in the heart of a post instead of a pingback as they can are usually lost amongst the posts comments.
Here are some important points to consider…
I urge you all to link to relevant articles in your posts however it is worthwhile remembering which blogs are likely to link back. Organic linking is an important part of getting traffic to your site, both for making a name for yourself and improving your presence in the search engines therefore you should do your best to encourage links to your blog.
What is your favourite technique for encouraging links back to your blog?
Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and Google+.