When Do You Throw in the Towel?

The other day, a regular to my Freelance Writing Jobs blog sent this email:

“I have a blog that I love but the problem is, no one reads it. It’s been six months and I only get 30 or 40 visitors a day. When do I throw in the towel?”

If you enjoy blogging, there’s no need to throw in the towel. 30 or 40 people are visiting this blog every day, obviously there’s some interest. I wondered though, what this blogger did to promote her blog and to bring in traffic so I sent her a return email. She responded that she didn’t do much to promote her blog beyond writing a post every day and adding other blogs to her blogroll. I also found out she really loves her blog, she just doesn’t really know how to promote it. I suggested if she enjoys blogging she keep it up, but do a bit more to pimp out her blog including visiting other blogs and commenting, joining some social network sites and submitting her blog to social media sites. Just because you don’t receive the traffic you’d like, doesn’t mean you should throw in the towel. Not if you enjoy what you’re doing.

So when do you call it a day?

  • When you don’t enjoy what you do anymore – If your blog becomes a chore rather than a passion, you might consider closing your doors.
  • When you don’t have the time – If your blog is languishing for weeks with nary a post, you might consider giving it up or letting another blogger take it over.
  • When you’re losing money – If you’re putting out money for design, content or anything else, and not even coming close to making a profit, you’ll need to decide after some time as to whether or not it’s worth it.

What do you do if you don’t want your blog anymore?

If you’re absolutely sure you don’t want your blog anymore, you have several recourses:

  • Delete it – Remove it from cyberspace. Once it’s down no one will come back and read what you wrote or leave comments.
  • Leave it up but don’t update – You may still get a couple of visitors each day and some may even leave comments or bring in revenue.
  • Give it away – Perhaps another trusted blogger can take it over?
  • Sell it – This doesn’t work well for personal blogs, but if you have a niche blog that does well, consider selling it. I know of one blog that sold for a couple of hundred dollars, and another that sold for over $10,000.

Something to keep in mind

I know a couple of people who transferred ownership of their blogs only to become distressed when their “babies” changed under new management. If you sell your blog it’s probably not going to stay the same. The design will change, the writing style will change and whether it’s a change for the better or worse, there’s really nothing you can do about it. If you’re contemplating giving up your blog, do be sure it’s what you really want. The last thing you want is regrets.


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