Blogging Tips

What Would a Pro Blogger Do?

Written by Patric Herber from Real Estate License

Every entrepreneur can learn from those before them, and yes if you are blogging for financial gain you have, knowingly or not, become an entrepreneur. I have spent many hours watching and learning from some of the top blogs on the internet, hoping to find that little secret or trick they all have that has proved successful for them. Everywhere you look people tell you the secret to blogging is writing great content, although that is true for the long term, great content alone may not guarantee you a spot at the top of any lists.

So thinking back to all of the popular blogs, what do they have common? Is it topic, writing style, design or the blogger themselves? None of the above! They all vary in all of these attributes, I couldn’t figure it out and I knew I was missing something. Thats when a new post was published on the blog I was um, admiring? The answer to my pondered thoughts lied in the posting. The one thing many of the popular blogs have in common, that is a big part of their continual success, is their posting frequency.

We have all read an article telling us to write at least one new article a day. The big blogs however, are posting between four and twenty new articles a day on a regular basis. This is allowing them maximum exposure on the search engines, feed aggregators and their readers constantly find new content. This is also why just about every successful blog has more than one writer working on the project.

Since you can probably not write this many posts per day by yourself, you can maximize the amount you do post by keeping some articles short. News articles make great quickies, a good writer can find and rewrite a news story in under twenty minutes. This means you may be able to publish, we’ll say four of these and one good pillar article a da, part time in the evenings. That schedule would increase your exposure, frequently update your blog allowing Google to index you more often and build your readership at the same time.

So, what have you learned by watching others?

Written by Patric Herber from Real Estate License
Posted on September 23rd, 2007 and filed under Blogging
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8 Responses to “What Would a Pro Blogger Do?”

Author comments are in a darker gray color for you to easily identify the posts author in the comments

Sly from Slyvisions.com says:

September 23, 2007 at 3:32 pm

There is no doubt in my mind that pro bloggers are successful because of their posting frequency. Readers visit their blog because of their great articles right? As long as a blogger can provide the readers what they came there in the first place for, they are surely doing the right thing that will lead them to their success.
Mike Pedersen Golf says:

September 23, 2007 at 8:47 pm

Many of us have many other priorities and are not just bloggers, and could never come up with 3,5 or 10 posts per day.

I have also heard it is not the frequency, but the quality that really matters and sets a blog apart.

5 short posts of no value do not equal one post every other day that is well thought out and valuable to the reader
Malignition.com says:

September 23, 2007 at 9:46 pm

I would have to agree with Mike, readers will almost always take quality over quantity. What value do 4 garbage posts have in comparsion to one, length and compelling post?
Patric Herber says:

September 23, 2007 at 10:40 pm

Mike and Malignition,

The part you have left out is that I also do not condone writing nothing but short, invaluable posts. I am suggesting you write four short posts and one long pillar article per day. Everyone should of course write great content, but by including filler content as the larger blogs have done, it will help to grow your blog faster by allowing yourself to be in the public eye more often. Almost every large blog writes news style posts everyday, these do not build interest with their readers, they are what they are fillers, their mission in life is to add yet another ping to your list for the day.

You can write great quality content, but regardless of how great if people can’t find they unfortunately, will not care how good it is. By constantly updating your blog with fillers and of course pillars you are essentially establishing yourself as a trusted source in search engines and spending more time at the top of recently updated blog lists etc,.

Best Wishes,

Patric
Supernegro.com says:

September 26, 2007 at 12:20 am

I have to admit that initially, I absolutely hated the concept of writing newsy, filler posts as I thought I had to come up with compelling content each and every post that was straight from my melon – I learned quickly that if I was going to keep my approximate 10 posts a week pace, I had to go the newsy route, but with my voice and spin.

Plus, several of my readers actually now depend on me for news in my niche, so its become a value part of my content.
Sue @ TameBay says:

January 10, 2008 at 5:37 am

several of my readers actually now depend on me for news in my niche

We have also found this to be the case. Depending on what your niche is and how well your ‘competitors’ are doing, simply providing an aggregate of news can be a valuable service.