A Few Tips for Building a Niche Empire
What more can I say, its all the rage! Every where you go somebody is asking about niche marketing, preaching about niche marketing or complaining that there are not any good niche markets left to make a profit.
The truth of the matter is, there are tons of niches just itching to be exploited, if you know where to look. Finding a good niche is the number one most difficult part of making money in niche marketing.
Here is a breakdown of some various tools to help you get the hard part over with and get on to making money.
WordTracker Keywords Tool - A lot of marketers are familiar with this tool but what you may not know is that you can add this directly to you search bar within your browser. If you are running Internet Explorer 7 or Firefox 2 you can install this plugin and perform a wordtracker search right from your browser. Get the plugin here.
Cant Find on Google - I know, you thought Google was the number 1 source for everything but, believe it or not, it isn’t. CantFindOnGoogle.com is a website that allows Google users to post specific search terms they were unable to find on the Information giant. You will have to weed out the garbage but there have been some very good niches found on this site.
NameBoy - Once you find your niche, your going to need a domain name to get your project off the ground. These days finding a domain can be a full time job in itself. NameBoy.com is by far my favorite tool for generating domain name ideas.
Overture Keyword Tool - By far the most popular and well known tool for niche marketer, but always worth mentioning. If you haven’ t yet used it, the Overture Keyword Tool is an excellent free resource for discovering niche keywords and phrases.
Ebay Marketplace Research - Just because your not selling on Ebay doesn’t mean you can’t use their resources. Ebay is the worlds largest online marketplace so they have a pretty good idea of whats hot right now. Check out the latest trends for shoppers with their marketplace research tool.
What Not to Do When Starting Out
Don’t waste your money on internet garbage. Ninety percent of what you find on the web for niche marketing will not tell you any more than what I just did. Do not spend your money on E-books, E-courses Newsletters or anything else. If you have money to spend, spend it on marketing your affiliate products. Typically, no matter how good the deal sounds, it isn’t.
Want a free website, check out WordPress.com or Blogger.com.
TextAdSearch | September 3rd, 2007 at 12:36 am #
Can’t find extremely obscure long tail keyword on google, how strange!
Jay Wilson | September 6th, 2007 at 12:34 am #
I have a semi-related question about niche blogs: are there many that revolve around the author’s voice instead of a topic? For example, its easy (just for the sake of arguement here) to be a successful niche blogger; say a site about portable electronics. But do you think its more difficult to create a successful blog revolving around a voice, the blogger himself? A blog that has a distinctive character?
Patric Herber (Post Author) | September 6th, 2007 at 10:04 am #
Jay,
I would say it would absolutely be more difficult to build a blog around ones voice. Every blog I can think of has a focus or topic of interest that their readers are interested in. It is hard to market a voice, there is no way to tag your distinction in Technorati or list it in Google.
With that said I believe that when a blog becomes successful it becomes more about the bloggers voice then the topic. At a certain level of success I think a Tech Blogger could start talking about the new bathroom fixtures because everyone has come to hear him/her not the topic.
Always be yourself when writing and being different or distinctive is often an advantage on the competition, but you have to focus on something real a topic and something that is marketable to get the initial traffic.
Best Wishes,
Patric
Any Other thoughts on this?