Blogging would have been a much easier job if all you had to do is just write great posts.
Try that you may, but you cannot really avoid that phase of blogging – to find readers to your blog. It’s a general notion that if you write great articles, traffic would automatically come in. Well, not really.
There are two ways of driving traffic to your blog.
- Hunting readers and
- Baiting them
Both strategies are unique in it’s own way. The hunting strategy is more aggressive, while baiting is more strategical. It’s like playing Mortal Combat and Thief.
Let’s look into the Hunting ways first.
- Hunting readers from other blogs.
This is indeed the most popular way of doing it. You visit other blogs where there is lot of traffic, comment on the articles, discuss with others and ultimately get noticed. Many bloggers take an aggressive stance with this and many a times, provoke other commenters in the community forcing them to visit your blog.
The problems with this strategy is that the visitors may not be loyal or cannot be turned to loyal ultimately. They simply visit your blog out of curiosity and normally doesn’t bother to subscribe to the feed.
- Hunting readers from communities.
Communities like social networking sites and forums are fresh grounds for hunting readers. Finding readers from these communities makes more sense to me since you can target then according to their preferences. For example, a photography lover’s forum will help you to target readers to the digital photography blog of your’s.
Baiting your readers
- Baiting your readers are yet another way of pulling in readers. The advantage this method has over hunting is that the possibility for a visitor to turn to a loyal reader is higher compared to hunting.
- Answer questions – This method involves answering questions asked by other members on forums and communities like Yahoo Answers. Most of the times these are simple questions, but often go un attended. These questions if properly answered can get you a loyal reader each question. And that effort is worth it.
- Participating in forums – Forums are excellent resources for finding out potential readers. There are lot of newbies there who’d like their issues addressed. I personally like DP forums. May be you could tell me more forums where you can find potential readers.
- Linking to a blog – Rather than blindly linking to a blog, study what type of a blogger he is. Does he respond to mails, comments and whether he socializes with others. Bloggers who prefer communicating to others in the above said methods are the best ones to link to. They will acknowledge your link by leaving a comment in your blog probably, thus giving you a chance to get them hooked to your content (provided you have good one).