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Don’t worry too much if your posting frequency drops

Posted by on 23rd Jul 2007 | 16 comments

I used to assume that if a blog which posts daily had no updates for a few weeks then subscribers would start unsubscribing. I now believe that assumption to be completely wrong.

To help explain why my view on this has changed please take a look at John TP’s Blog. John has recently had problems with power cuts and has been unable to post as often. Infact he has only posted once in the last month. Has the number of subscribers to John’s blog dropped because of this? The answer is no, it still stands around 1,600 subscribers.

I was actually surprised by this as I assumed that the number of subscribers would decrease, at least by a small percentage. It’s now clear to me that readers will not unsubscribe from a blog with good content unless the owner states that the blog will no longer be updated.

Don’t worry too much if your posting frequency drops

BloggingTips has had a new post at least every day since the start of the site (except for the the onedaysilence). Whilst I was travelling I was concerned about the effect a drop in posting frequency would have on the long term success of the blog, I didn’t want the blog to lose any momentum particularly when the blog was so new. It’s fairly easy for me to maintain a daily posting frequency as I’m no longer travelling however if I have too little time to post at one point in the future I won’t worry too much about it, I’ll just let you guys know why I can’t post for a few days.

Chris Stark recently wrote about this in his post ‘The 5 Biggest Mistakes I’ve made as a Freshman Blogger‘. He said

When I first started blogging, I was really gung-ho and was posting at least one post a day, sometimes two or three. After the first few months though, I started to find it really difficult to keep up that pace. This was not due to a lack of things to write about but more due to time limitations. My schedule for blogging started to slip and slip and gradually got to the point where I was posting one post every 3-4 days. I apologize to everyone who stuck with us through that, but I do feel that it was a learning process in which I came to an understanding about just how much time I really have if I want to sustain it.

It’s like a long distance marathon. If you start out sprinting at full speed, make sure you have the endurance to keep going or those that are slow and steady will gradually pass you by. Here at Bookmark Bliss, it turns out our readers are actually ok with a slower posting rate (our subscribers have gone up 150 since I slowed down) but I’m committed to a minimum of one post a week from here on out. Some weeks I’ll have time to do more, but each week you can expect something fresh and new available on our site.

Mark from 45n5 posted a great blog video a few days ago entitled ‘Your Guest Blogging Is Wasting My Time’ . In the video Mark explains why he isn’t a fan of guest posting. He also points out that if you can’t post for a few days or a week or whatever you shouldn’t get some guest posters in, you should just write a quick post telling readers you are away for a while and regular posting will be back to normal soon.

I think the most important thing to take from all this is that you control your posting frequency, don’t let your posting frequency control you. Remember, you can change your posting frequency at any time and if your stressed out because your snowed under you consider reducing how often you post.

Thanks for reading,
Kevin :)


Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

16 comments - Leave a reply
  • Posted by 45n5 on 23rd Jul 2007

    thanks for the mention. yeah you being the boss is tops for longevity, I think managing your readers expectations helps too, ie, let them know you'll be gone a couple days.

  • Posted by Buxr.com on 23rd Jul 2007

    To some this post up: it's QUALITY not QUANTITY that keeps reading coming back. I wouldn't go to long without new post though.. Especially for a blog just starting out. :grin:

  • Posted by Sly on 23rd Jul 2007

    I agree about how bloggers should be controlling their posting frequency and not the other way around. This is nice to think about.

  • Posted by Rafael Schouery on 23rd Jul 2007

    At my blog my team and I had the same problem. So we agreed to slow down a bit making one post every 2 day. We are in four, so that make the things more easy.

    When we can't post the subscribers don't leave but the visits go down very fast. I Think that is because we are really new.

  • Posted by Jayanand Ukey on 23rd Jul 2007

    Hi,

    Your post relieved me from the "post pressure." I'm a new blogger. This post will help me a long way.

    Thanks.

  • Posted by Emma on 23rd Jul 2007

    Thanks Kevin. Right now I have a goal of 1 post a day for 30 days. But I'm already taking shortcuts. With little posts and brief updates. After I've met my 30 day goal I will be cutting back on posts. Sometimes quality content takes a while to get together. :smile:

  • Posted by Ramkarthik on 23rd Jul 2007

    Good analysis Kevin. I have been watching JohnTP blog and yes as you said, there has been no decrease in subscribers.

    I used to make one post a day. But now I'm posting two posts a day which has doubled my traffic and increased my blog subscribers too.

    I see that you too post two articles a day. But sometimes there are three.

  • Posted by cooliojones on 23rd Jul 2007

    This just happened to ShoeMoney, he didn't post but the readers were still there. I disagree with the guest blogging posts, because it gives someone else a chance to share a popular platform and get some readers while the main honcho is out. I see it as a win-win for everyone. The tips on this site have been excellent every since I started reading, very helpful for young bloggers.

  • Posted by Richard Osborn on 23rd Jul 2007

    How interesting, I wrote a very similiar post.

    http://bloggerforlife.com/being-consistent-a-key-

    However, my position was that posting regularly is important but my angle is that your constitent. Meaning that you don't have to post everyday but how many ever post you decided to do a week you should stick with that amount consitently to set readers expectations.

    I'm thinking that regular post daily maybe less important for larger blogs that have already estiblished them self and more important for new blogs that are trying to make their way.

  • Posted by Benedict Herold on 24th Jul 2007

    Nice analysis with JohnTP's blog! Dropping in post frequency will not affect the subscribers count but tremendous increase in post count will lead many users to unsubscribe.

    http://www.problogger.net/archives/2007/03/01/34-

  • Posted by Kevin on 24th Jul 2007

    I disagree with that Benedict. I dont believe increasing your post frequency by a lot will lose you a lot of readers. I've went from 1 or 2 posts a day to 3 or 4 posts on some days and if anything the number of subscribers has increased :)

  • Posted by Jayanand Ukey on 24th Jul 2007

    I agree with Emma. It may so happen that the quality of the post is affected by the frequency of posts….

    However, if you are credible enough blogger, it shouldn't be a problem.

  • Posted by Michael Fultz on 30th Jul 2007

    Thanks for posting this. I can't post on my blog as often as I would like, and get mad at myself for not posting as often, even though there are things that I cannot control that get in the way of working on my blog. Thanks!

  • Posted by Brian Heys on 7th Aug 2007

    As usual, you're spot on here, Kevin. :wink:

    Sometimes it can be very difficult to post every day, and I think it's important to put things into perspective.

    Let's face it, nobody is going to sit there with their pointer poised over the unsubscribe link, ready to fire if someone skips a post!

  • Posted by ememjammer on 18th Sep 2007

    So I was off work and surfing and found this place and thought I would join up. I don't have much more to say right now except I need to start reading some of the older posts to get up to speed before I can start posting.

    Em

  • Posted by xztheericzx on 5th Nov 2007

    i'm eric. joining a couple boards and looking

    forward to participating. hehe unless i get

    too distracted!

    eric