I used to assume that if a blog which posts daily had no updates for a few weeks then subscribers would start unsubscribing. I now believe that assumption to be completely wrong.
To help explain why my view on this has changed please take a look at John TP’s Blog. John has recently had problems with power cuts and has been unable to post as often. Infact he has only posted once in the last month. Has the number of subscribers to John’s blog dropped because of this? The answer is no, it still stands around 1,600 subscribers.
I was actually surprised by this as I assumed that the number of subscribers would decrease, at least by a small percentage. It’s now clear to me that readers will not unsubscribe from a blog with good content unless the owner states that the blog will no longer be updated.
Don’t worry too much if your posting frequency drops
BloggingTips has had a new post at least every day since the start of the site (except for the the onedaysilence). Whilst I was travelling I was concerned about the effect a drop in posting frequency would have on the long term success of the blog, I didn’t want the blog to lose any momentum particularly when the blog was so new. It’s fairly easy for me to maintain a daily posting frequency as I’m no longer travelling however if I have too little time to post at one point in the future I won’t worry too much about it, I’ll just let you guys know why I can’t post for a few days.
Chris Stark recently wrote about this in his post ‘The 5 Biggest Mistakes I’ve made as a Freshman Blogger‘. He said
When I first started blogging, I was really gung-ho and was posting at least one post a day, sometimes two or three. After the first few months though, I started to find it really difficult to keep up that pace. This was not due to a lack of things to write about but more due to time limitations. My schedule for blogging started to slip and slip and gradually got to the point where I was posting one post every 3-4 days. I apologize to everyone who stuck with us through that, but I do feel that it was a learning process in which I came to an understanding about just how much time I really have if I want to sustain it.
It’s like a long distance marathon. If you start out sprinting at full speed, make sure you have the endurance to keep going or those that are slow and steady will gradually pass you by. Here at Bookmark Bliss, it turns out our readers are actually ok with a slower posting rate (our subscribers have gone up 150 since I slowed down) but I’m committed to a minimum of one post a week from here on out. Some weeks I’ll have time to do more, but each week you can expect something fresh and new available on our site.
Mark from 45n5 posted a great blog video a few days ago entitled ‘Your Guest Blogging Is Wasting My Time’ . In the video Mark explains why he isn’t a fan of guest posting. He also points out that if you can’t post for a few days or a week or whatever you shouldn’t get some guest posters in, you should just write a quick post telling readers you are away for a while and regular posting will be back to normal soon.
I think the most important thing to take from all this is that you control your posting frequency, don’t let your posting frequency control you. Remember, you can change your posting frequency at any time and if your stressed out because your snowed under you consider reducing how often you post.
Thanks for reading,
Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and Google+.