The importance of spacing your posts out
I wrote yesterday’s CoComment post directly after my post about product reviews. I published the product reviews post right away however I held the CoComment post back a day.
There was a reason for me doing this. The CoComment post was quite long so it would have pushed the product reviews post quite far down the home page. Since that post had only been online an hour and only had one comment, posting a long post would have greatly reduced the exposure to it.
I have spoke about publishing at certain times of the day in the past however with posts here getting more and more comments each week i’ve realised how important it is to space posts out so that a good post isn’t skipped over by readers.
At the moment I have been aiming to publish at least twice a day, the first post at 5am Eastern Time and the second at 8am Eastern Time. This corresponds to 10am and 1pm here in the UK.
If you post more than once a day on your blog I recommend spacing your posts out by at least a few hours so that good posts are not missed by your readers.
Good Luck,
Kevin
BeachBum | July 19th, 2007 at 6:09 am #
I agree 100% with spacing your posts out. I post at 12:30 PM EST and on days I post twice again at 7 PM EST.
Most days I only post once, but a few days a week I like to post twice.
I’m using a new “Clif Hanger” style to get more repeat visitors.
BeachBum
Matt Jones | July 19th, 2007 at 6:14 am #
I couldn’t agree more, I wrote a post about it actually, called “Why Blogging Frequently and Consistently Will Double Your Traffic”, but you summarised it pretty well.
Ram | July 19th, 2007 at 6:17 am #
Kevin, I agree with spacing the posts. We might have spent our time writing hard, thinking hard and rechecking hard, and when it goes unnoticed, we get a bit irritated. You have a good timing for posts. Though In my opinion, I’ll make some changes to your blog posts timings. It would be better if you post your first post at 9am and the second at 2pm according to the UK timings. At least you have to give a 5 hours of time gap if you are posting two articles. Why I say so is it, the first article gets only 3 hours according to your intervals and the second post gets 22 hours. So I would change it to 5 hours and 20 hours respectively. This is just my opinion Kevin.
Tom LeDree | July 19th, 2007 at 6:36 am #
I post once a day so spacing posts out does not really effect me.
If you post twice a day why don’t you just post once every 12? this would give both posts maximum time at the top of your blog. Just an idea
GoddessCarlie | July 19th, 2007 at 8:37 am #
I post once a day, but when I am going to post twice a day, I space my articles by 12hrs or so. usually I post 9am and 9pm my time. I think this is around 7am and 7pm US (central) time
cooliojones | July 19th, 2007 at 9:47 am #
Spacing them out also tells people that you don’t live by the computer, whether or not you really do!
The scheduled posting feature of Wordpress can help with this as well.
TechZilo | July 19th, 2007 at 10:58 am #
Spacing posts - i am against it
but ur schedule - both times are good for me, i catch them at evenings here in India, south asia.
Community Building Blog | July 20th, 2007 at 6:24 am #
I have no idea how you manage to find the time to post more than once a day! If you do though, I agree that one should always space them out - give us a chance to digest all that tasty content before filling us up with more!
- Martin Reed