Regular readers of Blogging Tips will know that i link to older articles quite a lot in my posts. There are a lot of reasons why i do this :
- It saves me from duplicating what i have already wrote. It’s much easier to refer to a post i did about a certain subject than repeat myself again.
- It stops good posts from being lost in the archives. Sometimes good posts dont get a lot of comments when they are published but if you link back to your good posts on a regular basis you will give more exposure to those posts.
- It distrubutes your page rank throughout your blog. By linking to individual posts and pages you are sending page rank to them and increasing the chance of the page getting a higher PR.
It’s not just posts that you should be linking to other areas of your site. You should make sure that your sidebar links to the main areas of your site and it’s worth linking to your best posts from static pages too. A sitemap will also go a long way with the search engines to finding all your content.
It can be a pain trying to search through your old posts to find the correct URL to link to but it definately benefits your blog so i encourage you all to start getting into the habit of linking to your older posts and pages.