PayPerPost Direct

It seems that PayPerPost are trying to steal some of ReviewMe’s review customers with their new service PPP Direct.

The Lowdown

They released some details about it through the PPP Blog. Here is what they said about it :

Keep more of the money you have earned

If you are using ReviewMe or any competitors services you know that they charge between 50-100% markup on your post, while we charge 35% for our self service model. While I still think 100% markup by our competitors is absolutely ridiculous, there is justification in a markup for making the facilitating the review, match making, customer service processes, tax report and financial processing, those things have real costs.

What I take issue with is the badges these guys have bloggers put on their blogs. They take as much as half of your money for doing very little. If an advertiser is clicking on your badge on your blog you should be keeping the majority of the money, no giving it to someone else.

PPP Direct cuts out the middleman (including ourselves) in transactions that are driven by your blog. You can still participate in ours and others marketplace programs if you want to, but it doesn’t make any sense to pay so much when you are generating the advertiser lead. PPP Direct only charges a 10% service fee, and nearly 5% of that is PayPal and Credit Card Fees.

Think about it.
You have two badges on your site, both for $200. An Advertiser clicks one of them and you make $100 and the blog marketplace makes $100. They click the PPP Direct badge and you make $200 and the blog marketplace makes $20. Why would you ever want to take less money? Why would the advertiser want to give half to the blog marketplace? With PPP Direct the advertiser gets more bang for their buck and you make more money.

I came across PPP Direct through Matt Coddington. Matt thinks that ‘without counter-action from ReviewMe, PPP Direct will basically take over the blog widget advertising market’. I personally do not share this opinion. I’m really pleased to see another site offering blog review services because as much as i like Text Link Ads and ReviewMe, i believe that a 50% cut of advertising revenue to the publisher in any internet company is ridiculous and the quicker we see more competition the better. However, from the slow support i got from PPP before i’m a little skeptical if PayPerPost can get away from the low end of the blogging market and make a name for themselves amongst the blogospheres big boys!

Time will tell i guess!