Let’s talk about “stickyness” today.
What is it and how can it be created on your blog.
A blogs success is in keeping it’s readers come back – everytime! You can buy traffic, run competitions, give away stuff or run a link-give-away offer even to get traffic. But they will never give you loyal readers.
Loyal readers come back to you all the time, they love your blog, they love your writing, they love you – as a blogger.
Personally, i prefer a handful of loyal readers to a large volume of one-time visitors.And to create loyal readers,you need stickyness to your blog.
Stickyness means the ability of your blog to keep pulling people in, when they are detached or within the loop – at your wish.
Let’s see how we can create loyal readers to your blog.This will deal mainly about keeping the quality in your articles,how to keep them genuine and addictive to readers.
– Stick to your topics, keep them focussed.
Do you have a long category list? Even worse, does it get lengthier with each new post?
I must then warn you that your blog is at risk.Risk of losing your readers(who you managed to get with much pain!)
You know that there are already plenty of blogs out there, there is no reason someone must read your blog to get updated on technology. If you don’t blog it there’s 99% chance that somebody else will.
So, keep the number of topics focussed and less.You don’t want to write about all the technology advancements in the world – probably Nano-technology or Bio-Technology. That makes it easier for your reader to remember you,your blog and relate it to the topics you write.
So stick to the topics, keep them concentrated, keep them updated but never deviate from them. Every time you are tempted to deviate from the topics – just read your archives and you’ll be busy posting updations.
Deviating from your topic means only one thing – decrease in number of repeated visitors – directly proportional!
The blogosphere is all about crowds – talking – chats – speakers – shouts and the like. Folksonomy as it’s called.Your blog readers are a pool of think-tanks, get them talking.You never know, some one out there might correct you on a point. But let it be a dialogue, knowledge sharing is mutually beneficial isn’t it? in this case, it’s a 3D thing – you – your
reader- and other readers. All of the three entities are involced and benefitted. So leave room for your visitors to think and respond to you.Interact with them, if possible, through your blog and not elsewhere. Avoid(where ever possible) email chat/IM chats but encourage people to use your contact form – they are likely to move to an archive page once the form is submitted, but in an IM chat, they are not even on your site 😉
Read/reply to comments
Okay, you’ve left room for interaction in the form of comments and there are lot of them.It’s not time for celebration yet.They are all questions to be answered.Unless you take care of them at the right time, they become liabilities. Now you can guess what a visitor will do and what impression he gets of the blogger when his questions are unanswered.So make a habit of commenting as well as replying to them. You can answer them all together once in a while rather than answering them one by one.This will save time as well as keep you focussed.
You can’t go on preaching about things all the time. Well, you may be a master of “AdSense Monetization” or “Online money making” thingy but, how can you give answers when you don’t have questions? People have questions in their mind when they visit your site,and before they leave, it’s your duty to answer them.So asking them questions, is one way of making your life easy.Ask questions, to which you yourself have an inclination to.Thereby, you are showing your visitor that you value them, you want to know their opinion.So, when writing articles it’s a good point to leave a question cleverly embedded in it. It will keep the cycle vicious.
Disagreeing is yet another way to express your thoughts on a particular topic. Suppose you read that article on online money making at a blog, but you think otherwise.Let your thoughts flow to your posts – let others(blogger) know that he missed thinking from your perspective or what he said was absolutely wrong. Disagreeing won’t be seen as a negative thing, instead it’s an opportunity to prove that you think or not.You can disagree only if you think.So please do it to your visitors or another blogger who wrote an article on the same topic you are interested in.It shows that you are genuine and your ideas are free.Your visitors will love it.
Don’t get corrupted
When there is a flurry of information, it’s easy to get mislead, and it can get you thinking wrong even.Your readers may not enjoy it at all.Sometimes it even leads to you disagreeing or thinking otherwise about a topic you might have already blogged about.Remember, there are archives in your blog, they are read by your visitors if not you – so don’t get corrupted by wrong information that you gathered yesterday.Keep yourself focussed on the topics you are interested, filter away the wrong ones and make your articles crisp and clear.
By consistency I mean, maintaining a regularity in posting cycles, and post amounts in the blog.It’s good to develop a habit of posting according to a schedule.That way, people knows what to expect and what they need to dodge. Suppose you post articles on weekdays based on topics and at the weekend you regularly open a game – people who are interested in the game will not miss fridays on your blog.
These are points i gathered from my experience – none of them fabricated. Everybody seems to be trying hard to get more and more visitors, but in the hurry we tend to forget this important point. I did and i payed the price. Hope it helps all the young bloggers out there, not to lose their hard earned traffic.