Text Link Ads Post Level Marketing
If you have been browsing Text Link Ads recently you may have noticed the new ‘Post Level’ option mentioned underneath publishers details (advertised as ‘Advertise on Individual Posts ‘).
When you browse a blogs posts, it states the name of the post, its link popularity and the cost to advertise per month. The ads tend to be cheaper but other than that they seem to work the same way as the regular system. Most PR 6’s are selling for $25 per month, PR 5 for $10 per month and PR 4 for around $7 or $8 per month.
They state that each Post Level TLA will:
- Be exclusive to one Advertiser.
- Allow Advertisers to have a full 80 character title and 150 letter description.
- Be positioned directly at the end of top posts making it ideal for click throughs.
- Each ad will be on a single page only.
Is this a good thing?
I think that this is a great new feature. It allows advertisers to target their ads to posts relating to their topic and it allows publishers to make even more money from Text Link Ads.
I think they made the right decision limiting this at one per post. I do plan on using Text Link Ads in a few months time and when i do i’ll probably use this feature as well. Quick news posts like this will probably not sell well however im sure that guides and long posts i write will have a good chance of selling adverts.
Will you be using post level marketing on your blog?
Anthony | May 15th, 2007 at 10:22 am #
I think this is a great idea but it needs to be more automated because the average advertiser doesn’t want to search through tons of posts just to buy one link.
Either more automated or TLA could use a better tool to find the topics that you’re looking for. Maybe pull the RSS from the posts so you can see them in one spot.
Community Building Blog | May 15th, 2007 at 11:34 am #
This sounds like a good idea - especially the fact they limit it to one advertiser per post. I won’t be using it on my blog, as I am keeping it completely ad free for the time being.
- Martin Reed
Matthew | May 15th, 2007 at 12:45 pm #
we already use it, and have sold one post space already for 6$ i think… with more available
Daniel | May 15th, 2007 at 2:00 pm #
This is actually a grew new feature. I see great possibilities with this upgrade. thanks for the info
Kumiko | May 15th, 2007 at 8:49 pm #
It’ll work. There are some awesome posts that advertising on would definitely generate traffic. John Chow’s “Top 10 Google Whores” is a definitive post that pops up time and time again in search engines. It’d be worth a fortune to advertise on!
Kevin | May 16th, 2007 at 10:08 pm #
i actually wrote about this post 3 or 4 weeks ago so its kinda out of date a little (but still relevant)
i really think its a great idea and im sure it will prove successful