Promote your blog through guest blogging

John Chow talks about how hard it can be to get recognition as a new blogger.

When John told the story of Blogging Tips, I had a look. It is my kind of blog – full of practical advice. I was fairly happy when Kevin said that I could guest blog here (and if you are interested, find out how you can too).

It seems appropriate that my first post on Blogging Tips should be about guest blogging.

My friend Steve Collins has a fairly well rated blog. Not to take away from the work that he puts into it, but I know that his blog is doing a lot better since he started guest blogging on Web Worker Daily.

So why should you bother guest blogging? Apart from the obvious, everybody wins – the guest blogger, the blog owner, and the reader. Matt Coddington’s post on John Chow’s blog covers this in some detail.

What does guest blogging mean? It has to mean more than just an advertisement for yourself. There is a trust relationship between the guest blogger and blog owner – the blog owner promotes the guest blogger’s blog, and in return the gest blogger provides quality content – this is the only way to ensure that everybody wins. Writing quality content means getting published as a guest blogger and being invited back to write more. Quality content will stand out amongst the millions of other posts generated every week, and still be worth reading in many years’ time.

My suggestion is that if you’ve ever considered guest blogging, you should give it a try. A few things to think about:

  • You have to find someone who is looking for a guest blogger: If you are good enough (and we all think we are), you may be invited to guest blog – but if you are not well known, you may have to create your own opportunity by asking at a range of blogs. Some blogs (such as this one) invite people to guest blog when there are slots free – otherwise, pick a blog that you would be proud to publish with, and send them an email (include a bit about yourself and reference some of your posts so that they know you are capable of creating quality content). The worst that they can do is say no – and some may say yes.
  • Make a cost-benefit decision: you need to balance the time you have available against the benefit of building your readership beyond the boundaries of your own blog.

If you’ve had a good or bad experience with guest blogging, please leave a comment.


Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


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